Become a Solid CEO: Know Your Numbers and Make More Profits

Become a Solid CEO: Know Your Numbers and Make More Profits

As a CEO, your role is pivotal in steering your company towards growth and profitability. One of the most critical aspects of this leadership position is having a firm grasp of your company’s financial metrics. Knowing your numbers not only helps in making strategic decisions but also in raising investment and ensuring sustainable growth. Here’s a guide on the key financial statements and metrics every CEO must know and review weekly.

Key Financial Statements to Review Weekly

Income Statement

What it is: The income statement, also known as the profit and loss statement, provides a summary of your company’s revenues, costs, and expenses during a specific period. It shows the company’s ability to generate profit by increasing revenue and reducing costs.

Why it’s important: Regularly reviewing the income statement allows you to monitor your company’s profitability, identify trends, and make informed decisions to improve performance.

Balance Sheet

What it is: The balance sheet provides a snapshot of your company’s financial position at a specific point in time. It lists your assets, liabilities, and equity, giving you an overview of what your company owns and owes.

Why it’s important: Understanding your balance sheet helps you assess your company’s financial health, liquidity, and leverage. It is crucial for making decisions about investments, funding, and risk management.

Project Costing and Unit Economics

What it is: Project costing involves calculating the total cost incurred on a specific project, while unit economics focuses on the direct revenues and costs associated with a single unit of your product or service.

Why it’s important: Analyzing project costs and unit economics helps you understand the profitability of individual projects and products. It enables you to optimize pricing, reduce costs, and prioritize projects that offer the best returns.

EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization)

What it is: EBITDA is a measure of a company’s overall financial performance. It excludes non-operational expenses such as interest and taxes, as well as non-cash expenses like depreciation and amortization.

Why it’s important: EBITDA provides a clearer picture of your company’s operational profitability. It is often used by investors and lenders to assess a company’s performance and compare it with others in the industry.

Why These Metrics Need to Be at Your Fingertips

Strategic Decision-Making

Regularly reviewing these financial statements and metrics empowers you to make data-driven decisions. Whether it’s expanding into new markets, launching new products, or cutting costs, having accurate financial data is crucial for strategic planning.

Raising Investment

Investors want to see that you have a deep understanding of your company’s financial health. Being able to present and explain your income statement, balance sheet, project costs, unit economics, and EBITDA demonstrates that you are a competent and informed leader. This increases investor confidence and the likelihood of securing funding.

Identifying Opportunities and Threats

A weekly review of your financial metrics helps you spot trends and potential issues early. This proactive approach allows you to seize opportunities for growth and address problems before they become critical.

Enhancing Operational Efficiency

By understanding the details of project costs and unit economics, you can identify areas where efficiency can be improved. This could involve streamlining processes, renegotiating supplier contracts, or reallocating resources to more profitable projects.

Benchmarking Performance

Regular financial reviews enable you to benchmark your company’s performance against industry standards and competitors. This helps you set realistic goals, measure progress, and implement best practices.


Being a solid CEO means having a deep understanding of your company’s financial health. By knowing and regularly reviewing your income statement, balance sheet, project costs, unit economics, and EBITDA, you are better equipped to make strategic decisions, attract investment, and drive your company toward greater profitability. Make these financial metrics a priority in your weekly routine and watch your business thrive.

Remember, knowledge is power, and in the business world, knowing your numbers is the key to unlocking success.

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